D:Fi is a brand that resonates effortlessly with professionals in the beauty and hairstyling industry.
Recognized for its commitment to innovation and quality, D:Fi offers a range of products designed to inspire creativity and elevate styling expertise. With a focus on delivering exceptional results, the brand’s offerings cater to the diverse needs of professionals, ensuring that they have the tools to transform their clients’ hair with confidence. D:Fi embodies a perfect balance of cutting-edge technology and a deep understanding of style trends, making it a go-to choice for hairstylists and salon professionals seeking reliable and premium products. The brand’s dedication to excellence and its ability to consistently deliver on the demands of the dynamic beauty industry make D:Fi an indispensable companion for professionals who strive for perfection in every hairstyle they create.
Company
D:Fi is a sub-brand of American Crew, a leading manufacturer of men’s grooming products. The founder of American Crew is David Raccuglia, a stylist and barber who started his career in 1977. In the 1990s, he noticed a shift in men’s fashion and grooming and decided to create a range of products that would inspire creativity and individuality in men’s hairstyling. As a result, he launched American Crew in 1994, and D:Fi in 1998, as a brand that offers styling products that can be touched, reshaped, and redefined.
D:Fi is now part of Revlon Professional, a division of Revlon Inc., a global leader in cosmetics and beauty care products. Moreover, D:Fi products are designed for people who live every night to the fullest, and who want to change their look, attitude, and perceptions. Additionally, D:Fi offers a diverse range of products that cater to different hair types and styles, such as creams, pastes, powders, and sprays. Finally, D:Fi products and culture are all about bringing out the individual spirit in everyone, and inviting them to spend a little time re-inventing themselves.
Mission
D:Fi mission is to define unique hairstyles and bring out the individual spirit and encourage one to change their appearance, attitude, and perceptions.
Brand Philosophy & Products
this brand stands out in the world of hair styling with its diverse array of products, each meticulously crafted to celebrate individuality and personal expression. The brand’s versatility extends to catering to all hair types and lengths, offering a versatile toolkit for professionals who cater to clients seeking an array of looks and styles. What sets D:Fi apart is not only its commitment to user-friendly application but also the high quality and durability of its products, ensuring that the results are both striking and enduring. From providing essential hold to enhancing shine, creating texture, adding volume, and safeguarding the hair, D:Fi products empower professionals to seamlessly craft sleek, polished, edgy, or casually chic hairstyles. The brand’s commitment to accessibility is evident through its availability both online and in select salons worldwide, further establishing D:Fi as a trusted and convenient choice for hairstylists and beauty professionals.
Featured Products
D:fi d:struct Molding Cream
D:fi d:struct Molding Cream is a medium hold styling product that will give hair the shape and texture you choose. Unlike gels which dry hard and the scalp, D:Struct moulding cream will leave the hair touchably soft without compromising on style. Furthermore, D:Struct is also a low shine hair product, perfect for any hair color and style. In addition, it contains cactus extract, which moisturizes and increases elasticity, sugar cane, which provides natural humectants, and lanolin, which offers ultimate control. As a result, with D:Struct, you can create versatile looks that last all day and night. For instance, whether you want to add volume, definition, or movement to the clients hair, D:Struct will help you achieve it.
Features
- Cactus Extract
- Sugar Cane
- Lanolin
- Available sizes: 75g/150g
Benefits
- Helps this d:fi hair cream moisturize hair while increasing elasticity, luster and softness.
- Provides this hair cream with natural humectants that help hair to retain moisture.
- Humectant and emollient that provide this hair cream with ultimate control.
- Long lasting hold factor and adds shine
D:fi d:sculpt Molding Cream
D:fi d:sculpt Molding Cream is a sculpting cream designed to provide high hold with low shine. First of all, it is enriched with beeswax that locks in moisture smooths down fly-aways and promotes effortless and faster styling. Secondly, the light texture consistency adds a natural to touch texture with low shine and extra control. Thirdly, it also contains castor oil, which adds volume and shine, and glycerin, which adds fullness. As a result, D:sculpt is ideal for sculpting, shaping, and moulding the client’s hair into any style you desire. To use it, you can apply it on damp or dry hair, and rework it throughout the day. In conclusion, D:sculpt will give the hair a polished and refined look that stands out from the crowd.
Features
- Lanolin
- Beeswax
- Cetyl Palmitate
- Available sizes: 75g/150g
Benefits
- Provides this low shine sculpting cream with ultimate shine and control.
- Enhances this hair cream’s hold and control while protecting against moisture loss.
- Allows this d:fi sculpting cream to naturally soften and smooth hair.
- Long lasting hold factor and adds shine
D:fi Extreme Hold Styling Cream
D:fi Extreme Hold Styling Cream is a styling product for extreme hold and shine. First of all, it allows you to make the hair hair do exactly what you want it to do. Secondly, it is formulated with beeswax, a dual polymer complex, glycerin and castor oil. These ingredients have different benefits for the hair. Beeswax enhances hold and control, while protecting against moisture loss. The dual polymer complex provides long-lasting hold and high shine. Glycerin and castor oil add volume, body and shine. As a result, D:fi Extreme Hold Styling Cream is the ultimate product for creating bold and daring hairstyles that defy gravity and logic.
To use it, you can apply it on wet or dry hair, and style it as you wish. No matter what, it can handle any hair type and length, and will keep the client’s hair in place. In conclusion, D:fi Extreme Hold Styling Cream will make your clients feel confident and adventurous with their hair.
Features
- Dual Polymer Complex
- Beeswax
- Glycerin
- Available sizes: 75g/150g
Benefits
- Provides this high shine hair cream with unsurpassed and lasting hold.
- Enhances this hair cream’s hold and control while protecting against moisture loss.
- Gives this d:fi styling cream natural humectants that add volume and shine.
- Long lasting hold factor and adds shine.
D:fi Matte Clay
Matte Clay is a strong hold wax with a matte finish. It sets quickly and provides grip and definition for stylish texture without greasy, sticky residue. Moreover, it is suitable for all hair types and is especially effective for short to medium-length hair. It is clay-based, which means it absorbs excess oil and adds thickness to the hair. As it also contains keratin amino acids, which strengthen and repair the hair, and lactic acid, which balances the pH level of the hair. D:fi Matte Clay is a great product for creating edgy and modern hairstyles that have a natural and matte look. It can be used to create spikes, twists, curls, or waves, and can be easily applied and washed out. D:fi Matte Clay will give a cool and casual vibe with hair.
Features
- Shea Butter
- Oleic acid
- Natural Antioxidants
- Available sizes: 75g/150g
Benefits
- Moisturizing, repairing, and softening properties.
- Enhances this clays hold and control while creating matte finish.
- Vitamins A and E, help retain moisture.
- Strong hold and control Matte
- low shine finish Creates textures
- Water soluble
D:fi Beach Spray
This Beach Spray is a spray formula that enhances and defines waves and provides UVA/UVB protection. It adds long-lasting volume and hold to your tresses for a perfect carefree look. Additionally, it gives a flexible texture to hair and has a fresh scent. It contains magnesium sulphate, which strengthens and plumps hair, and sunflower seed extract, which protects hair from sun damage. D:fi Beach Spray is a must-have product for creating beachy and tousled hairstyles that look effortless and chic. It can be sprayed on damp or dry hair, and can be scrunched, twisted, or braided to create waves and curls. D:fi Beach Spray will make your clients feel like they just stepped out of the ocean with their hair.
D:fi Volume Powder
This Volume Powder is a volumizing powder that gives a matte look and adds volume to even thin and porous hair. First of all, it fluffs up hair with volumizing micro-particles without the need for teasing and blow-drying. Secondly, it is weightless and invisible, and can be applied close to the scalp for maximum lift. Thirdly, it contains propylene glycol, which retains natural moisture and softens hair, and silica silylate, which provides flexible hold and texture. As a result, D:fi Volume Powder is a magic product for creating big and bouncy hairstyles that have a lot of body and movement. To use it, you can sprinkle it on the roots or the lengths of the hair, and massage or shake it to distribute the powder. In conclusion, D:fi Volume Powder will make your client’s hair look fuller and thicker in seconds.
D:fi Volume Cream
D:fi Volume Cream is a thickening volume cream that boosts fine hair and adds body, texture and definition to your style. Not only does it provide medium shine, but also it prevents hair cuticle damage caused by repeated brushing. It is non-sticky and can be used on damp or dry hair to create superior volume and thick hairdos. Moreover, it contains quaternium-91, which softens and conditions hair, and cetrimonium methosulfate, which detangles and reduces static. Therefore, D:fi Volume Cream is a fantastic product for creating voluminous and glamorous hairstyles that have a lot of shine and smoothness. Depending on your preference, you can apply it from the roots to the ends of the hair, and blow-dry, curl or straighten it to create different looks. In conclusion, D:fi Volume Cream will make your client’s hair look healthy and radiant with their style.
D:fi Gel
D:fi Gel is a high-hold gel that provides structure and support to any hairstyle. It is ideal for creating sleek, polished looks or spiky, edgy styles. It dries quickly and leaves a glossy finish. Additionally, it is water-based, which means it is easy to wash out and does not flake or build up. Furthermore, it contains hydrolyzed wheat protein, which strengthens and moisturizes hair, and PVP, which creates a film around the hair and holds it in place. Consequently, D:fi Gel is a versatile product for creating any hairstyle you can imagine with a lot of hold and shine. To use it, you can apply it on wet or dry hair, and comb, brush, or spike it to create different shapes and textures. Finally, D:fi Gel will make your client’s hair look sleek and stylish with their style.
D:fi De-Frizz + Tame
D:fi De-Frizz + Tame is a frizz control cream that smooths out flyaways and defends against humidity. It imparts a boost of much needed shine and keeps strands calm, sleek and manageable from root to tip. It can be used on damp or dry hair to create smooth, salon-worthy hairstyles with enhanced, natural-looking shine. In addition, it contains argan oil, which nourishes and repairs hair, and phenyl trimethicone, which adds gloss and reduces frizz. Therefore, D:fi De-Frizz + Tame is a wonderful product for creating smooth and silky hairstyles that have a lot of shine and softness. Depending on your preference, you can apply it on the mid-lengths and ends of the hair, and blow-dry, flat-iron, or air-dry it to create different looks. In conclusion, D:fi De-Frizz + Tame will make the client’s hair look flawless and frizz-free with their style.
D:fi Hair Spray
D:fi Hair Spray, a versatile high-hold hairspray, is designed to keep the desired look flawlessly in place throughout the entire day. Whether you’re aiming for a sleek ponytail, a tousled messy bun, or glamorous curls, D:fi Hair Spray is your go-to salon styling companion. Its suitability for all hair types and lengths makes it a versatile finishing touch for any hairstyle. The fine mist it delivers ensures even distribution without weighing down the hair. Noteworthy ingredients like linalool contribute to a pleasant fragrance, while vinyl caprolactam provides a strong hold and flexibility. Consequently, D:fi Hair Spray not only imparts shine and smoothness to the hair but also effectively resists humidity and frizz, leaving your client’s with a polished and long-lasting look.
D:fi Reshapable Spray
D:fi Reshapable Spray, a medium-hold and remouldable hair mist offers a unique blend of staying power and shine, catering to various hair lengths and styles. Ideal for clients who enjoy changing their look throughout the day or refreshing their style without the need for washing, D:fi Reshapable Spray grants you the flexibility to reshape and restyle the hair without compromising on hold or shine. The lightweight formula ensures that no residue or stiffness is left behind, maintaining a natural feel. Infused with lauryl alcohol to condition and soften the hair, and pentylene glycol for added moisture and protection, D:fi Reshapable Spray not only enhances the liveliness and health of tclientshe hair but also provides the freedom to experiment with different styles. Embrace a dynamic and adaptable approach to hairstyling with D:fi Reshapable Spray, achieving the looks your clients desire while keeping their hair vibrant and full of life.
D:fi Dry Shampoo
D:fi Dry Shampoo is a dry shampoo that cleans, refreshes, and absorbs oils, featuring a divine scent. First of all, it is ideal for post-workout, travelling and transforming hair before a night out. Secondly, it fluffs up hair with volumizing micro-particles without the need for teasing and blow-drying. Thirdly, it is suitable for all hair types and lengths, and leaves the hair soft, shiny and manageable. In addition, it contains lauryl alcohol, which conditions and softens hair, and pentylene glycol, which moisturizes and protects hair. Furthermore, D:fi Dry Shampoo also has a light conditioning property that smooths and detangles the hair, making it easier to style. As a result, D:fi Dry Shampoo is the perfect choice for keeping the hair fresh and clean between washes, and for adding extra volume and texture to any style.