For over two decades, American Crew has been a leading salon brand for men’s grooming and hairstyling products.
American Crew has made a lasting impact on the grooming industry, with its innovative products and practices that empower men to achieve the latest looks. However, this brand invites you to discover its rich legacy, superb quality, and dedication to enhancing men’s grooming experiences. Whether you need haircare or styling products, American Crew has a wide and varied range that meets the diverse needs and goals of modern men. Join the American Crew community and experience a world of creativity, elegance, and self-expression, where grooming is an art and every man can express his own style.
Company
Achieving the #1 Position in the Global Market
May 2023 marked a significant milestone for American Crew®, as the brand emerged as the undisputed leader in the global market as the #1 Premium Men’s Hair Brand in the World, based on retail sales data from Euromonitor. With nearly 30 years of experience in the men’s grooming industry, American Crew has garnered a reputation for excellence and has positioned itself as the go-to brand for individuals seeking to enhance their grooming experience.
A Testimony to Commitment and Quality
American Crew’s leadership position serves as a testament to the brand’s unwavering commitment to delivering exceptional products and services to the professional community worldwide. This achievement showcases the brand’s dedication to providing the highest quality grooming solutions and reflects its ongoing efforts to stay at the forefront of innovation. American Crew is proud to be recognized as a trailblazer in the grooming industry and remains steadfast in its commitment to launching world-class innovation, services, and education to maintain its position as the industry leader.
Founder’s Vision for the Future
David Raccuglia, American Crew Founder and Creative Director, reflects on the incredible growth of the men’s grooming industry over the past three decades. With gratitude, Raccuglia acknowledges the professionals who have been instrumental in the brand’s success and affirms the brand’s unwavering focus on their needs. American Crew intends to remain at the forefront of the industry by continuously evolving and catering to the demands of these professionals.
Empowering the Barber and Stylist Community
Mario Aragon, American Crew Senior Vice President, expresses his pride in the brand’s team of innovators and their dedication to serving the barber and stylist community. Through their unwavering commitment, American Crew has developed a range of premium men’s grooming products that address all grooming needs, including styling and shaving. This focus on the professionals’ requirements ensures that American Crew remains a trusted partner in their pursuit of excellence.
Gratitude and Future Outlook
The American Crew team expresses its heartfelt gratitude to industry partners and loyal customers for their unwavering support, which has played a crucial role in the brand’s attainment of this remarkable milestone. Moving forward, American Crew remains committed to providing exceptional products and services to hair professionals and their clients worldwide. With a deep sense of appreciation, the brand eagerly anticipates the opportunity to continue delivering exceptional grooming experiences and further contribute to the success of the industry as a whole.
American Crew Product Lines
The American Crew company offers more than five product lines, making it the most comprehensive brand in the world of efficient men’s grooming and haircare products and the leading salon men’s supplier.
Styling
The American Crew brand offers an extensive range of styling products under their Styling collection, each specifically formulated to provide numerous benefits for your hair. Not only do these products cater to various hair types and needs, but they also offer a wide array of holds and shine levels. With more than seven versatile forms available, including sprays, creams, gels, lotions, powders, and more, you can find the perfect product to achieve your desired hairstyle effortlessly.
Collections
- High Hold
- Medium Hold
- Light Hold
- Texture Hair
- Grooming Tools
Products
- Heavy Hold Pomade
- Matte Clay Spray
- Matte Clay
- Fiber
- Fiber Grooming Foam
- Fiber Cream
- Whip
- Pomade
- Prep & Prime Tonic
- Light Hold Texture Lotion
- Grooming Cream
- Cream Pomade
- Superglue
- Medium Hold Spray Gel
- Firm Hold Styling Gel
- Grooming Spray
- Defining Paste
- Molding Clay
- Alternator Finishing Spray
- Light Hold Styling Gel
- Firm Hold Styling Cream
- Liquid Wax
- Wahl Clipper: Brushless 2-Speed Professional Clipper (Pro-Tool)
- American Crew All-Purpose Cutting Comp (Pro-Tool)
- American Crew Paddle Brush
- American Crew Barbre Comb
- Boost Powder
- Forming Cream
- Fiber And Daily Shampo Set
- Pomade and 3In1 Set
- Forming Cream And Daily Shampo Set
- American Crew Feather Razor (Pro-Tool)
- American Crew Straight Shave Razor
- Acumen Firm Hold Grooming Cream
- Deluxe Grooming Kit
- Father’s Day Fiber Set
- Father’s Day Forming Cream Set
- Father’s Day Travel Kit
- Acumen Grooming Duo
Hair & Body
Experience the ultimate grooming versatility with the Hair & Body line. Designed to cater to all skin types, these exceptional products deliver a reliable medium hold and a stunning high-shine finish. But that’s not all—they go beyond ordinary styling by offering a diverse range of benefits. Hydrate and nourish your hair and skin with their moisturizing properties. Simplify your routine with their convenient 3-in-1 functionality, combining shampoo, conditioner, and body wash in one bottle. Plus, promote hair recovery and strengthen your locks over time.
Collections
- Shampoo
- Conditioner
Products
- Daily Cleansing Shampoo
- Daily Deep Moisturizing Shampoo
- Daily Moisturizing Conditioner
- Detox Shampoo
- Daily Silver Shampoo
- 3-In-1
- 3-In-1 Tea Tree
- Fortifying Shampoo
- 24 Hour Deodorant Body Wash
- Anti-Dandruff + Dry Scalp Shampoo
- Fortifying Scalp Treatment
- Precision Blend Shampoo
- Travel Grooming Kit
- Fiber and Daily Shampoo Set
- Pomade and 3-In-1 Set
- Forming Cream and Daily Thickening Shampoo
- Fiber And 3-In-1 Gift Set
- Acumen Scalp Revitalizer
- Acumen In-Shower Face Wash
- Acumen Grooming Duo
- Acumen Travel Essentials Kit
- Deluxe Grooming Kit
Shave & Beard
The Shave & Beard line is more than just grooming products – they are versatile moisturizers as well. Alongside their primary uses, these products provide essential hydration and nourishment for your skin and beard. Whether you prefer a cream, foam, gel, lotion, or oil consistency, the collection offers a variety of forms to suit your personal preference and shaving needs.
Collections
- Pre Shave
- Post Shave
Products
- 2 IN 1 Skin Moisturizer And Beard Conditioner
- Mustache Wax
- Ultra Gliding Shave Oil
- Beard Serum
- Precision Shave Gel
- Revitalizing Toner
- Beard Balm
- Protective Shave Foam
Skincare
Indulge in the luxurious skincare line by American Crew, where all products come in cream form. These innovative formulations not only excel in their primary function but also serve as effective cleansers for your skin. Experience the convenience of a two-in-one solution that gently purifies and nourishes your skin in a single step. Suitable for all skin types, these versatile products cater to a diverse range of individuals, ensuring a personalized skincare experience.
Products
- Acumen In-Shower Face Wash
- Acumen Skincare Duo Set
Cologne
Elevate your scent game with the American Crew cologne collection, where each fragrance exudes luxury and sophistication. Experience the crisp freshness of each unique scent, which promises to leave a lasting impact on all those who encounter it. Each cologne boasts its own special character, offering a personalized scent experience that perfectly complements your individual style. From the subtle yet alluring scent of Classic to the bold and confident aroma of Nine, the American Crew cologne collection delivers a diverse range of fragrances to suit every occasion.
Products
- Americana Fragrance
- Win Fragrance
- Nine Fragrance
Acumen
Experience an all-in-one grooming solution with American Crew’s versatile product range. From styling to shaving and skincare to showering, each product offers unique benefits infused with vitamins, antioxidants, and moisturizers for nourished skin. Elevate your grooming routine with American Crew and enjoy the ultimate grooming experience.
Collections
- Style
- Shave
- Shower
- Skincare
Products
- Acumen In-Shower Face Wash
- Acumen Daily Thickening Shampoo
- Acumen Nourishing Cream Pomade
- Acumen Firm Hold Grooming Cream
- Acumen Skincare Duo Set
- Acumen After Shave Cooling Lotion
- Acumen Grooming Duo
- Acumen Shaving Duo
- Acumen Soothing Shave Cream
- Acumen Travel Essentials Kit
- Acumen Cooling Shave Cream
- Acumen Scalp Revitallzer
Gift Sets
Immerse yourself in the world of American Crew, where curated grooming sets are meticulously designed to elevate your grooming routine and cater to your needs. These thoughtfully crafted sets bring together a harmonious collection of products, carefully selected to work in unison and provide a comprehensive grooming experience.
Whether you’re jetting off on a travel adventure or looking for a special gift, American Crew’s grooming sets are a perfect choice. With their coordinated selection of products, you can effortlessly maintain your grooming regimen on the go or surprise someone special with a well-curated gift.
Sets
- Regimen 3-In-1 & Fiber Cream Duo
- Regimen Hydration & Hold Duo
- Father’s Day Travel Kit
- Fiber And Daily Cleansing Shampoo Gift Set
- Forming Cream And Daily Deep Moisturizing Shampoo Gift Set
- Pomade And 3-In-1 Gift Set
- Fiber Cream Daily Deep Shampoo Set
- Firm Hold Gel Daily Shampoo Set
- Father’s Day Fiber Set
- Father’s Day Foaming Cream Set
- Acumen Skincare Duo Set
- Acumen Grooming Duo
- Acumen Travel Essentials Kit
- Acumen Shaving Duo
- Forming Cream And Daily Shampoo Set
- Pomade 3-In-1 Set
- Fiber And Daily Shampoo Set
- Fiber And 3-In-1 Gift Set
- Travel Grooming Kit
- Get The Look Gift Set
- Deluxe Grooming Kit
- On-The-Go Essentials Kit
Grooming Tips Using Styling Collection Products
Fiber
A resinous, fiber-like product that helps make hair thicker and fuller and provides a matte finish and a firm, flexible hold for a high hold with a soft shine. It works well on short hair, ranging between one and three inches.
Fiber Cream
A styling cream provides the hair with a flexible, smooth texture and a natural gloss finish. It is mainly used for a natural shine and medium hold. Moreover, it works well with short to medium-length hair.
Forming Cream
For all hair types, Forming Cream offers hold, perfect pliability, and a natural shine. It also helps make hair look thicker and is ideal for easing new users into the potential of styling jar products for medium hold with medium shine.
Defining Paste / Matte Clay
These beeswax treatments lead to amazing hair texture and provide a flexible, all-natural hold for various hair lengths. The wax-like consistency provides a matte finish that is easy to apply through hair for a low shine and a medium hold.
Pomade
Curly hair reacts nicely to “pomade,” which offers a flexible, modern substitute for styling gels. Suit all hair types to create classic, slicked-back styles for medium hold with excellent shine.
Cream Pomade
A moisturizing cream pomade gives the hair a natural appearance with a matte finish. For low shine and light to medium hold.
Heavy Hold Pomad / Grooming Cream
These water-based heavy-hold pomades are great for sculpting, styling, and creating sleek, smooth looks with a heavy hold and high shine.
Molding Clay
This special substance keeps its shape and texture when touched and is made from natural ingredients and beeswax, so it’s the choice for anyone looking for a styling product with a natural, delicate smell for good hold and medium shine. It works well on short hair.
Applying Technique
- Rub a small amount of the needed cream evenly between palms before working it into the hair
- Distribute evenly through damp or dry hair with fingertips, applying from roots to ends.
- Style as desired using hands