Billion Dollar Brows (bdb)
Billion Dollar Brows (BDB) is the ultimate destination for beauty craftsmanship, offering precision and sophistication in every brow product.
BDB’s exquisite range of brow essentials is designed to meet the high demands of beauty professionals, who can elevate their craft with BDB’s quality and versatility. Whether creating classic arches or following the latest trends, BDB’s premium products enable professionals to showcase their artistic flair. Explore a world where innovation and expertise blend together, resulting in flawless applications every time. With Billion Dollar Brows, professionals can redefine beauty standards, one stunning brow at a time.
Company
Billion Dollar Brows (BDB) was founded by Natalie Plain, a former White House intern and TV producer, who had a passion for eyebrows since she was a teenager. She noticed a gap in the market for high-quality and affordable eyebrow products, and decided to create her own line with the help of her husband and mentors. She launched BDB in 2006 from her one-bedroom apartment in Los Angeles, using credit cards and determination. Since then, BDB has grown to become a leader in the industry, offering innovative, sustainable, and cost-friendly products to customers worldwide. Natalie Plain is also a mentor and advocate for female entrepreneurs, sharing her journey and insights with other aspiring leaders.
BDB’s Slogan
Billion Dollar Brows, Beautiful Brows Begin Here.
Mission
Our mission is to provide you with essential tools, tips, and products that are affordable and cruelty-free to help you discover the best version of your brows and yourself.
Product Lines
Billion Dollar Brows (BDB) offers a wide range of products that are high-quality, versatile, and affordable. Whether you are a professional makeup artist, a salon owner, or a beauty enthusiast, you will find everything you need to create stunning looks with BDB’s products. From brows to eyes to face, BDB has you covered with products that are cruelty-free, vegan, gluten-free, paraben-free, eco-friendly, recyclable, and refillable. Moreover, BDB also has curated collections of products that are tailored to different seasons, occasions, and preferences. With BDB, you can unleash your creativity and achieve flawless results every time.
Brows
In the Brows product line, professionals gain access to a comprehensive array of precision tools for crafting impeccable eyebrows. Ranging from pencils, powders and gels to pens, pomades, and complete kits, this line is a versatile arsenal designed to shape, fill, and define eyebrows with ease and accuracy. Some of these products, such as the Universal Brow Pencil and the Brow Duo Pencil, are award-winning and best-selling items that have earned the trust of many customers. What sets these products apart is not just their diversity in shades and formulas, catering to various skin tones and hair colors, but also their infusion with nourishing ingredients that go beyond aesthetic enhancement. These brow essentials actively promote healthy brow growth and act as a preventive measure against breakage, ensuring a holistic approach to eyebrow care. Moreover, these products are water-resistant and smudge-proof, guaranteeing a long-lasting and flawless result.
Eyes
Similarly, the Eyes product line is a masterclass in eye enhancement, offering a meticulously curated range of eyeshadows, eyeliners, mascaras, and primers. Crafted with utmost precision, these formulations go beyond ordinary eye makeup, delivering exceptional attributes such as high pigmentation, long-lasting wear, and seamless application. The eyeshadows are available in both matte and shimmer finishes, allowing for a variety of looks and moods. The eyeliners are available in both liquid and gel formulas, offering different levels of intensity and precision. The mascaras are formulated with lash-conditioning ingredients, such as biotin and vitamin B5, that nourish and strengthen the lashes. What truly makes these eye products stand out is their commitment to gentle formulations, prioritizing irritation-free and smudge-proof results. This dedication to both performance and eye health ensures that professionals can rely on these products for achieving stunning eye looks with ease.
Face
Moving on to the Face line, it encompasses a sophisticated selection of concealers, highlighters, blushes, bronzers, and foundations. Beyond the surface-level coverage and color additions, these products are carefully formulated to interact seamlessly with the skin. All of these products are cream-based and blendable, and they can be applied with fingers, brushes or sponges, depending on the desired effect. The foundations are available in 12 shades, and they have SPF 15 protection, ensuring a perfect match and a sun-safe result. Their versatility extends to catering to all skin types, and they contain beneficial ingredients that transcend mere cosmetic enhancement. These formulations actively hydrate and protect the skin, ensuring a flawless finish that not only looks natural but also contributes to the overall health and vitality of the skin.
Tools & Brushes
The Tools & Brushes line not only provides a premium selection of grooming and application accessories but also exemplifies a commitment to quality, durability, and accuracy. This line includes essential tools such as tweezers, scissors, and sharpeners, as well as brushes and the innovative Brow Buddy® Tool. Crafted from stainless steel, the tweezers, scissors, and sharpeners ensure a sharp and precise performance. The brushes, made of synthetic fibers, guarantee a soft and smooth application. Particularly noteworthy is the Brow Buddy® Tool, a unique device that transcends the conventional, assisting professionals in precisely measuring and marking the ideal brow shape for any face. This tool comes with a white pencil for marking the brow shape, ensuring ease and convenience in use. The meticulous crafting of these tools highlights that professionals can achieve expert results while upholding the hygiene and longevity of the products they work with.
Billion Dollar Box® Collection
Finally, the Billion Dollar Box Collection line is a revolutionary concept that allows customers to build their own makeup palettes with over 50 high-performance, vegan, and cruelty-free beauty products for brows, eyes, complexion, and lips. Unlike traditional makeup palettes, these products are housed in a magnetic box that is TSA-approved, eco-friendly, recyclable, and refillable. Customers can choose the products that suit their needs and preferences, and swap them out whenever they want. Alternatively, they can opt for one of the pre-made collections that are curated for different seasons, occasions, and preferences, such as the Spring Fling Box, the Holiday Glam Box, and the Brow Essentials Box. The Billion Dollar Box® Collection line is a testament to BDB’s commitment to offering quality, versatility, and convenience to their customers.
Bump It Up: Root & Brow Touch Up
It is a versatile and easy-to-use hair product that can cover the roots, add fullness to the hairline and fill the brows. This product is a 3-in-1 powder that comes in four shades to match the natural hair color. Moreover, it is water-resistant, cruelty-free, paraben-free, and vegan-certified. To use it, you simply dab the sponge applicator into the powder and apply it to the roots or hairline. For brows, you can use the double-ended brush with an angled tip and a spoolie to shape and define them. Additionally, this product is packaged in a sleek and compact container that is easy to carry and store. Therefore, the Bump It Up: Root & Brow Touch Up is a convenient and effective solution for all hair and brow needs.
BDB Online Education
Billion Dollar Brows (BDB) empowers beauty professionals with a wealth of online resources to elevate their skills in brow artistry. On the brand’s YouTube channel, you can explore insightful brow tutorials that offer practical demonstrations using BDB products and tools for creating diverse brow looks. You can also enroll in the brand’s pro program via the official website to unlock exclusive benefits, such as discounts, rewards, and access to educational content. The pro program features online courses, such as the Brow Masterclass, the Brow Lamination Course, and the Brow Henna Course, that provide in-depth insights into the latest techniques and trends in brow styling, as well as essential hygiene and safety practices.
Furthermore, you can discover BDB’s extensive brows collection and beauty products to find the best solutions for your clients’ needs. Partnering with Billion Dollar Brows (BDB) proves to be a strategic choice for professionals aiming to advance their career and thrive in the beauty industry.
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NRU Editorial Team
NRU Editorial Team is the collective voice behind NRU Beauty Journal, the official publication of Nails R Us. Our content team develops practical articles for salon and beauty professionals in Canada, covering nail products, waxing, hair and spa supplies, salon equipment, product launches and professional education. Articles draw on product information, industry resources and Nails R Us experience serving beauty professionals.