Express the pure beauty of your fingertips by applying these dynamic spring shades in the upcoming spring
As we welcome the arrival of spring in 2023, Gelish and Morgan Taylor are proud to present the highly anticipated Pure Beauty collection. This exclusive new line of nail polishes is designed to capture the breathtaking beauty of the natural world that surrounds us, serving as a stunning reflection of the vibrant hues and stunning tones that emerge as we emerge from the frosty grip of winter.
With its bold and vibrant pastel shades, the Pure Beauty collection features a unique array of colors that are perfect for the spring season. From brilliant flashes of vibrant greens and blues to soft and serene pastels that evoke the delicate beauty of blooming flowers and fresh foliage, these shades are sure to impress even the most discerning nail polish connoisseur.
Whether you’re looking to make a bold statement with your manicure or simply want to capture the essence of the natural world in the palm of your hand, the Pure Beauty collection is the perfect choice. So why wait? Get ready to experience the beauty of spring like never before and elevate your nail game with Gelish and Morgan Taylor’s stunning new collection.
“The Pure Beauty collection was inspired by the colors, textures, and tones we see during the spring season,”
says Danny Haile, CEO, and Founder of Gelish Soak-Off Polish.

The Story behind Pure Beauty
The Pure Beauty nail polish collection was created to capture the essence of spring. We were inspired by this season’s soft and subtle colors, textures, and tones. The Gelish spring 2023 collection is a celebration of natural beauty and simplicity. We hold the conviction that true beauty lies in the purity and authenticity of one’s self, and this collection reflects that belief. Pure Beauty is designed to provide a gentle transition from the colder months of winter into the brighter and warmer days of spring. It is the perfect way to welcome the new season with style and grace.
This color range features a mix of eye-catching shades. However, it is still soft and subtle enough to be the perfect transition out of winter and into the brighter days ahead.
Colors
Pure Beauty can be found in the most unexpected places, and for many people, the colors around them bring the most joy and inspiration. From the soft pastels of a spring morning to the rich and vibrant hues of a sunset, colors capture the essence of a moment and enhance the beauty surrounding us. Go through the color swatches below and see what Gelish has chosen to cover us with this Spring, which will profoundly impact our mood and outlook. Whether the bright and cheerful shades of a child’s bedroom or a spa’s calming tones, our chosen colors can lift our spirits and bring us joy.

Bed Of Petals
It is a pure and beautiful pink color, and its unique bright pink crème tone makes it universal and girly. It can be used at work and under less formal circumstances.

Radiant Renewal
It is a lovely dusty coral crème shade, easy to apply, and it lasts a long time. The color is vivid, matching any look, perfect for an impressive everyday appearance.

Test The Waters
A slate blue crème shade provides a feminine and seductive look on the nails. Moreover, apply two layers of nail polish for a stunning, more opaque tone.

Malva
A medium purple crème for full-cover natural nails, gel nails, French manicures, or nail art that is easy to apply, it is also adorable and vibrant, making it ideal for fingernails and toenails. Additionally, it works well with other colors.

Leaf It All Behind
It’s a lovely, one-of-a-kind spring color in an earthy moss green crème shade. It provides a fully opaque finish, making it the best choice for full coverage as it can match all the vivid hues of spring and is quite mesmerizing.

Pretty Simple
A light nude crème shade ideal for full coverage, natural nails, gel nails, French manicures, and nail art, it is easy to apply, opaque, and definitely suitable for fingernails and toenails.

Pure Beauty is more than colors; how we present ourselves to the world is often a reflection of our love and care for ourselves. When we take the time to pamper ourselves and indulge in the little things that bring us joy, it shows us love and appreciation. And as we radiate that love and care into the world, it is only natural to reflect it back to us in the form of Pure Beauty.

Product Features
- 12 pieces show off the gel polish colors
- Gelish soaking gel applies easily with the quick curing feature
- The drying time is 30 sec to 2 min
- Stays on nails for 21 days without peeling or cracking
- Excellent coverage by applying only two thin coats
- Soaks completely off in less than 15 minutes
- Each Gelish and Morgan Taylor 12-Piece Display bottle will make approximately around 25 sets of nails.
Hand Shots
The Pure Beauty collection from Gelish offers a stunning range of nail colors that are perfect for any occasion. The collection showcases an assortment of shades, including rich burgundies, soft pinks, and deep purples, each with a high-shine finish that is sure to grab attention. With the Gelish formula, the color will remain chip-free and glossy for up to three weeks, making it an excellent choice for anyone who wants to maintain a flawless manicure for an extended period. All in all, the Pure Beauty collection from Gelish is a must-have for anyone who enjoys experimenting with various nail colors and wants to achieve a professional-quality manicure at home.
Pure Beauty Nail Art Ideas
Manicure technicians can offer their clients a range of nail designs from this natural, landscape-inspired spring collection. Malva and Leaf It All Behind are always a good match together. Test The Waters and Pretty Simple is ideal for the spring season and its vibes. In other words, nail art designs of flowers, foliage, and all the natural landscape elements around us are a fantastic way to depict This outstanding collection.
“Sweet Buds,” “Royal Garden,” “Leaf ‘Em Wanting More,” and “Does He Love Me Or Not” are four of the newest spring nail art designs that Gelish, in collaboration with Morgan Taylor, introduces step-by-step for the nail technician to be able to apply to their customers’ nails in spring 2023.




Use the Pretty Simple shade from the Pure Beauty collection to make a basecoat, and then apply Leaf It All Behind to make the desired nail art design. On the other hand, apply the Test The Waters shade as a basecoat and then use the Malva and the Leaf It All Behind hues to make the needed nail designs.
Apply the unique Radiant Renewal hue as a basecoat, then use any desired shade to make the needed nail art design, such as white, gray, or beige tones. On the other hand, make the leaf design or any desired nail art using the Pretty Simple tone on the Malva shade basecoat.
3 Comments
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says:
As always with Gelish, perfect color tones—I can’t wait to try them💅
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says:
Well done, Gelish, the shades are vibrant and on-trend. I personally find pure beauty in mother nature, in a sunset on a wetland with its splendor casting a radiant glow over the water, creating a scene of loveliness, leaving you in awe of the natural magnificence of spring.
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says:
Your description of the sunset on the wetland reminds me of a beautiful scene from the movie “Where the Crawdads Sing.” It’s a stunning film showcasing nature’s pure beauty in North Carolina. The movie follows the story of Kya, a young woman isolated from the outside world in the marshes of North Carolina. Despite her challenges and hardships, Kya finds solace and beauty in the natural world around her. From the stunning sunsets on the wetland to the vibrant wildlife and plants, the movie captures the essence of what it means to find pure beauty in nature. If you haven’t had the chance to see it yet, I highly recommend checking it out. It is a truly purely beautiful story that will leave you in awe of the natural world.
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