OPI Concludes its 40th Anniversary with NEW Celebration Collection for Holiday 2021! #OPICelebration
OCTOBER 1, 2021– ‘Tis the season for celebration, so OPI is offering consumers the chance to drench themselves in vivid holographic shades that are Made. To. Party. OPI introduces the Celebration Collection, 12 limited edition hyper-saturated crèmes and liquid shimmers so fans can Paint the Tinseltown Red and give the gift of mesmerizing color. And to top it all off, three confetti-like glitters will put you in a holi-daze.
An LA spin on winter white and a bright pink you’ll want to wrap yourself in (Snow Day in LA, Big Bow Energy) contrast mesmerizing shades of pink and teal (Mylar Dreams, Ready, Fête, Go, My Color Wheel is Spinning). Futuristic blues (Ring in the Blue Year, LED Marquee) and trippy reds and berry crèmes (Paint the Tinseltown Red, Maraschino Cheer-y, OPI to Party) create major atmos-cheer, while a holographic cosmic black and tonal crème purple (Turn Bright After Sunset, All is Berry & Bright) will make you want to pull an all brighter.
In addition, three confetti-like glitters: Cheers to Mani Years, Confetti Ready, and You Had Me at Confetti add a festive touch to any shade in this collection. Formulated with a translucent base for layering over color, vibrant jewel-toned glitter particles (Cheers to Mani Years), purple and gold glitter with holographic flecks (Confetti Ready), and red, green, and gold holiday hues (You Had Me at Confetti) are like a sprinkle of holiday magic.
“Our 40th anniversary celebratory year goes out with a bang as we revel in the most special time of the year,” exclaims OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. “At OPI, the holiday collection has traditionally played an important role in our heritage, giving us the opportunity to share colors that are glitzy, glamorous, and always fun. This year, we’re reinventing one of our all-time bestselling red hues, Big Apple Red. With new shade Paint the Tinseltown Red, we’ve given our iconic red a major upgrade with holographic glitters for a dynamic and captivating effect.”
“Paint the Tinseltown Red is just one example of the hyper-saturated hues in this collection, which is filled with glitters and holographic pigments,” adds OPI Global Director of Color Collections Jill Bartoshevich. “For Holiday 2021, expect to see more non-traditional, futuristic holiday hues that reflect the ‘artificial chic’ aesthetic of the dramatic, escapist digital landscape.”
All 15 of the Celebration Collection shades will be available in GelColor, Infinite Shine, and Nail Lacquer formulas, including:
Special Set: Avent Calendar
OPI Nail Lacquer 25-piece Advent Calendar (3.5ml each)
An annual staple, the OPI advent calendar has been reimagined to celebrate #40YearsofColor and the holidays. This year’s advent calendar includes the most iconic OPI shades mixed with trendsetting holiday colors from the Celebration Collection, with one mini 3.5ml lacquer tucked behind each of the 25 doors. An exciting gift for yourself or a loved one!
Included in this set:
Shades: Snow Day in LA, Turn Bright After Sunset, Big Bow Energy, Mylar Dreams, Maraschino Cheer-y, Paint the Tinseltown Red, OPI ♥ to Party, My Color Wheel is Spinning, Ring in the Blue Year, LED Marquee, All is Berry & Bright, Ready, Fête, Go, Alpine Snow, Big Apple Red, Lincoln Park After Dark, I’m Not Really a Waitress, Strawberry Margarita, I’m Really an Actress, Strawberry Waves Forever, Abstract After Dark, Gelato On My Mind and Tickle My France-y, RapiDry Top Coat, Bubble Bath Nail Envy, Original Start to Finish.
Shades Names and their mood
- Snow Day in LA – Frost your nails with a pearl white worth celebrating.
- Turn Bright After Sunset – A dark holographic cosmic hue that will make you cruise ‘til midnight.
- Big Bow Energy – A charming crème pink that will put all eyes on you.
- Mylar Dreams – This holographic fuchsia is what dreams are made of.
- Maraschino Cheer-y – This bold crème red is the cherry on top of a good party.
- Paint the Tinseltown Red – A bold, holographic red that will make you pull an all brighter.
- OPI <3 to Party – A rich, burgundy crème that will make you live of the party.
- My Color Wheel is Spinning – A holographic violet that’s out of this whirl.
- Ring in the Blue Year – Resolute to dance till dawn with this vibrant cobalt crème.
- LED Marquee – A vibrant holographic blue that will make you light up.
- All is Berry & Bright – A rich berry crème that spreads atmos-cheer.
- Ready, Fete, Go – Get the party started with this vibrant holographic teal.