At the Oscars 2024, celebrity stylists Davy Newkirk and Marcus Francis showcased their expertise with remarkable hair transformations for Robert Downey Jr. and Matthew McConaughey, respectively, using American Crew brand. Inspired by Downey Jr.’s unique blend of classic Hollywood style and modern cool, Newkirk utilized a suite of American Crew products to craft a look that complemented Downey Jr.’s YSL suit and Erica Cloud’s styling direction. The style featured a nod to traditional Hollywood while injecting Downey’s signature fun and flair, highlighted by the use of American Crew® Matte Clay for its versatility and texturizing benefits.
On the other hand, Francis aimed to enhance McConaughey’s iconic wavy hair, symbolizing an American movie star’s laid-back, polished look. To maintain the classic shape while adding modern texture, Francis turned to American Crew® Cream Pomade for its natural hold and low shine, achieving a look that respects McConaughey’s natural waves yet brings a contemporary edge.
Both stylists began their processes with American Crew® Prep and Prime Tonic to lay the groundwork for styling, ensuring manageability and control. Newkirk employed American Crew® Fiber Cream and a blow dryer technique to add volume and movement to Downey Jr.’s hair, while Francis used American Crew ® Light Hold Styling Gel and Fiber Cream to refine McConaughey’s texture and shape. The final touches for both actors included strategic product applications to ensure their hair remained impeccable throughout Hollywood’s biggest night, demonstrating the versatility and quality of American Crew® styling products.