Sebastian Professional is the go-to choice for beauty experts seeking to elevate their artistry and deliver outstanding results.
With cutting-edge products like the luminous Cellophanes and the dynamic Twisted line, Sebastian Professional offers the performance and versatility needed to achieve signature looks with ease. Designed with the nuances of salon excellence in mind, each product empowers professionals to transform their clients’ hair, pushing the boundaries of what’s possible in haircare. Partner with Sebastian Professional to redefine beauty and unlock new levels of creativity in your craft.
Company
Sebastian Professional was established in 1970 by the visionary hairstylist John Sebastian in Los Angeles. Initially, the brand launched with a unique line of cutting-edge hair products, and soon after, it garnered significant attention for its innovative approach to hairstyling. For instance, in the early 1980s, Sebastian Professional made waves with the introduction of revolutionary products like “Potion 9” and “Shaper” hairspray, which fundamentally transformed traditional haircare routines. Moreover, the brand continued to lead the industry by developing new technologies and formulas, such as the “Cellophanes” semi-permanent color treatment. In 2003, Sebastian Professional became part of the Wella company, a global leader in the beauty industry. This partnership further strengthened Sebastian’s ability to innovate and expand its reach worldwide.
As a result, Sebastian Professional cemented its reputation as a trailblazer in professional haircare. Today, backed by the resources and expertise of Wella, the brand combines decades of experience with continuous innovation, thereby remaining at the forefront of the industry and adeptly meeting the evolving needs of hairstylists and their clients.
Product Lines
Sebastian Professional is renowned for its diverse and high-performing product lines, each meticulously designed to address specific needs and elevate every aspect of haircare. With a steadfast commitment to innovation and excellence, the brand offers a comprehensive range of products that cater to various hair types and styling preferences. For instance, while some products focus on enhancing color vibrancy, others provide deep nourishment or create voluminous looks. Consequently, Sebastian Professional’s product lines deliver exceptional results for both salon professionals and their clients. Below, you will find the key product lines that exemplify Sebastian Professional’s dedication to quality and performance:
Cellophanes
Cellophanes by Sebastian Professional is a semi-permanent color treatment, renowned for its ammonia-free formula. Consequently, it enhances hair color with a vibrant shine, offering a range of shades from Vanilla Blonde to Cinnamon Red. Unlike traditional dyes, Cellophanes works by coating the hair shaft with color pigments, which allows natural light to reflect and produce a glossy finish. Therefore, it is suitable for all hair types and can be used to refresh color between salon visits or add a subtle tint.
- Benefits:
- Ammonia-free, making it gentle on the hair.
- Enhances natural hair color with a radiant shine.
- Protects and strengthens hair with added moisture.
- Ideal for adding depth to existing color or experimenting with new shades.
Color Ignite
The Color Ignite line is specifically designed to protect and enhance color-treated hair. This range includes shampoos and conditioners that are formulated to lock in color while providing essential hydration and shine. Furthermore, the unique technology in Color Ignite products ensures that the color is evenly distributed and long-lasting, effectively preventing fading and dullness.
- Benefits:
- Protects and prolongs color vibrancy.
- Adds moisture and shine to color-treated hair.
- Prevents color fading and maintains intensity.
Dark Oil
Sebastian’s Dark Oil line encompasses a variety of styling products, including the original Dark Oil as well as lightweight conditioners and mists. Infused with natural oils such as sandalwood, cedarwood, and argan oil, these products provide deep nourishment and smoothness without adding weight. Notably, the Dark Oil itself is recognized for its ability to smooth hair and add shine while evaporating quickly to avoid any greasy residue.
- Benefits:
- Deeply nourishes and smooths hair.
- Adds weightless shine and body.
- .Evaporates quickly, leaving no heavy residue.
Effortless
The Effortless line is all about achieving a chic, undone look with minimal effort. It includes a range of styling products such as texturizing sprays and lightweight mousses that add volume and movement to the hair. Therefore, these products are perfect for creating tousled waves or enhancing natural curls.
- Benefits:
- Easy-to-use products for creating a natural, tousled look.
- Adds volume and texture without stiffness.
- Ideal for low-maintenance, everyday styling.
Hydre
The Hydre line is designed to address the needs of dry, frizzy, and chemically treated hair. It includes deeply moisturizing shampoos, conditioners, and treatments that restore hydration and manageability. As a result, Hydre products replenish moisture, leaving hair soft, smooth, and shiny.
- Benefits:
- Deeply hydrates and nourishes dry, frizzy hair.
- Improves manageability and reduces frizz.
- Restores softness and shine to chemically treated hair.
Penetraitt
Penetraitt is a strengthening and repair line aimed at damaged and stressed hair. The range includes shampoos, conditioners, and masks, all formulated with a protein-rich complex that deeply penetrates the hair shaft to repair and fortify. Consequently, Penetraitt is particularly beneficial for hair that has been subjected to heat styling, chemical treatments, or environmental stress.
- Benefits:
- Strengthens and repairs damaged hair.
- Protects against further damage from heat and chemicals.
- Restores elasticity and resilience to weakened hair.
SEB MAN
The SEB MAN line is tailored for men, offering a variety of grooming products that cover hair, beard, and body. This line includes multi-tasking items such as The Multi-Tasker shampoo and conditioner, as well as The Groom hair, beard, and body oil. Thus, it simplifies grooming routines with versatile, easy-to-use products.
- Benefits:
- Multi-purpose products designed for men’s grooming needs.
- Provides hydration and styling in one step.
- Simplifies grooming routines with versatile, easy-to-use products.
Trilliance
Trilliance focuses on creating shine and smoothness in hair. The line features shampoos, conditioners, and shine sprays that contain rock crystal extract to remove impurities and smooth the hair surface. Consequently, this results in a reflective, glossy finish.
- Benefits:
- Adds high-shine and smoothness to dull hair.
- Removes impurities for a clean, polished finish.
- Enhances natural light reflection for a glossy look.
Twisted
The Twisted line is specifically formulated for curly and wavy hair. It includes shampoos, conditioners, and styling products designed to enhance natural curls, providing moisture, frizz control, and definition. Moreover, the Flexi Alg Complex technology helps maintain elasticity and bounce in curls, ensuring they stay defined and soft.
- Benefits:
- Enhances and defines natural curls and waves.
- Provides long-lasting frizz control and moisture.
- Maintains elasticity and bounce in curly hair.
Volupt
Volupt by Sebastian Professional is a volumizing line designed to add body and lift to fine, flat hair. The products in this line include volumizing shampoos, conditioners, and sprays that provide lift at the roots while keeping the hair soft and touchable. The micro-lite technology ensures that the volume is lightweight and doesn’t weigh hair down.
- Benefits:
- Adds volume and lift to fine, flat hair.
- Lightweight formula ensures natural movement.
- Provides long-lasting body without stiffness.
Awards for Excellence
Sebastian Professional has been distinguished with several prestigious awards that underscore its excellence and innovation in the haircare industry. Notably, the brand has garnered accolades in the Allure Best of Beauty Awards, which recognize standout products across the beauty sector. Additionally, Sebastian Professional has been featured in The Stylist Choice Awards, where industry professionals vote for their favorite products, further highlighting the brand’s impact and quality. Furthermore, while not consistently highlighted in every edition, Sebastian Professional’s contributions have also been acknowledged in Behind the Chair (BTC) Awards and American Salon Awards, celebrating advancements and excellence in hairdressing. These awards collectively reflect Sebastian Professional’s commitment to delivering exceptional products and maintaining its influential role in shaping haircare trends.
Sebastian Professional Education
Sebastian Professional is deeply committed to advancing the skills and knowledge of hair professionals through its comprehensive education resources. In collaboration with its parent company, Wella, Sebastian offers a wide range of training programs, workshops, and digital resources designed to empower stylists with the latest techniques and trends. Additionally, the brand provides access to exclusive masterclasses led by industry experts, ensuring that professionals stay at the forefront of innovation. Through its partnership with Wella, Sebastian Professional benefits from a global network of educators and state-of-the-art facilities, further enhancing the quality and reach of its educational offerings. As a result, stylists not only gain expertise in using Sebastian’s products but also develop a deeper understanding of advanced haircare and styling practices, ultimately elevating their craft and service to clients.